SUPERTHING COFFEE
DIGITAL CAMPAIGN
SUPER THINGS is an American brand from Texas that aims to create a digital campaign to introduce SUPER THINGS world of exaggeration, superbness, and weirdness for Saudi people. For coffee enthusiasts who appreciate the strong effect of coffees with unique flavors and people who enjoy new brand concepts, weird experiences.
The digital campaign consists of nine Instagram posts and a promotional YouTube video ad that reflects the brand's coffee taste and effect, creating a strange trip using different illustrative elements such as the eyes, organic legs, and hands with an upbeat experiential soundtrack. For Instagram posts, I made a one-connected composition that combines the chaos / weird flavors they offer.
