EHSASK ARABI Is an advertising campaign to introduce and promote Arabic music genres visually and make different Arabic Music genres reachable and easier to connect with on a whole different level. That will focus on the topmost listened to Arabic genres Egyptian (Pop, Mahrajanat), Khaliji (Pop and Hip hop) and Lebanese (Pop and Rock).
The campaign will include a series of six posters for each genre, Online concert, Social Media posts promoting all the campaign aspects and Instagram filters to incorporate the audience with the campaign both physically and digitally.
FUN, CASUAL, FRIENDLY, JOYFUL.
The concept of design is revolving around the SMP which is “موسيقى تآخذك لأي مكان” music can take you anywhere, embracing each genres’ strong elements from its instruments, sound style, environment and present it through a portal like composition to reflect each regions music style. Which is shown through dynamic colorful 2d illustration.
Nationality: Saudi.
Demographic: Young adults.
Gender: Both genders.
Age range: 18- 26.
Think objective: I want to listen
more to Arabic music.
Feel objective: I feel more
connected to the music.
Do objective: I want to expand
my music taste.
