CONCEPT

The personal identity is visualizing my personality as a designer and the type of work I like to produce, which is fun, bold, and dynamic. Each element of the identity is well thought of and reasonably chosen. Starting from the logo idea, which consists of my name and a smirk, reflects the witty and fun part of my identity. Also, to emphasize the (HAHA) part in my name. The visual elements include the fluid smiley faces and the (HAHA) to visualize my flexibility and sense of freedom in thinking and creating. Lastly, the color scheme combines all the characteristics my identity revolves around: boldness and playfulness.