KOSHTOBAN

BRANDING

Koshtoban is a unisex streetwear brand that aims to create an inclusive local brand from Jeddah and reflect the streetwear style with a Jadawi twist. For people who love wearing streetwear and casual clothing.

The brand's visual identity reflects both boldness and courageousness. Bright and genderless colors are used to give a sense of inclusivity and liveliness. Moreover, all type choices used in both the logo and printed elements are in Sanserif to match the modern and casual aesthetics of the brand. In addition, the logo used an "X" replacing the dots of the "ش" to reflect the genderless direction of the brand.