DIVI

BRANDING

DIVI is a Hats brand that aims to present the dividing line connecting the casual and chic style for fashion phenetics who like to look and feel seamlessly sophisticated.
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The brand's visual identity reflects both elegance and casualness. Earthy and nude colors are used to give depth and a luxurious feel. Moreover, all type choices used in both the logo and printed elements are in serif to match the poshness of the brand. In addition, to elevate the brand a whole notch, I created a pattern a part of the logo to keep the visuals consistent and unified in both look and feel.